Sara MacQueen

Sara MacQueen is the founder of Bonfire Studio, a boutique web design studio that builds modern, custom websites for established organizations.

With over 20 years of experience spanning digital marketing, social media marketing, SEO, workflow automation and software development, Sara brings an unusually broad foundation to running a web design company.

Sare holds certifications in Duda and HubSpot SEO and also leads a software development company, giving Bonfire Studio a depth of technical and business experience that few web design studios can offer.

Sara started building websites in college — designing and developing sites for local businesses while earning her Computer Science degree.

After graduation, she gravitated towards creative endeavors, working as a graphic designer before moving into digital marketing and eventually founding Big Fish, first as a digital and social media agency, then as a custom software and app development firm for over ten years.

Throughout all of it, websites remained a constant — for clients, for her own companies, and eventually as a dedicated practice of its own.

She founded Bonfire Studio in 2023 to bring real business experience and high standards to an industry where the process is often more painful than it needs to be.

Bonfire's clients have included healthcare practices, field service businesses, construction firms, and local businesses — organizations that are operationally complex, often growing, and don't have time to become project managers for a website rebuild.

That context shapes how her web design studio works: asking the right questions upfront, guiding decisions, and keeping projects moving.

Sara also leads a software development company — which means Bonfire Studio is built on a technical foundation that goes well beyond what most web design studios bring to the table, and a genuine understanding of what it takes to build digital products that hold up over time.