Bonfire Studio Portfolio

Primary Care Clinic Network Website Redesign

Clark Health partnered with our web design company to modernize their website and support growth across seven clinic locations.

What began as a single rural practice had expanded into a trusted primary care network ... but their DIY website wasn’t keeping pace with their operational maturity or patient-first mission.

The challenge wasn’t just visual - it was structural. Information was hard to navigate, and the site lacked the clarity and scalability a multi-location healthcare organization needs.

How We Helped

The Bonfire Studio team rebuilt the Clark Health website on a scalable, structured foundation. Prioritizing patient clarity, search visibility, and long-term maintainability.

1. Strategic sitemap

We started with a clear sitemap and hierarchical structure that makes it easy for patients to find providers, services, and locations.

2. Modern, professional design

While Clark Health had an updated logo, we refined the color palette, typography, and overall design to feel contemporary, professional, and welcoming - matching how they show up in the community.

3. Provider-focused SEO

Individual provider pages were created for each physician and nurse practitioner.

This not only improves usability but also positions the site to capture search traffic for provider-specific searches — helping patients find the care they are looking for.

4. Dedicated location pages that scale

Each Clark Clinic location now has a dedicated webpage with clear:

• Contact and address information

• Providers at that location

• Services offered

This structure improves both patient usability and local search visibility... supporting each clinic as its own destination.

5. Clear, predictable calls to action

We established a consistent pattern of well-placed calls to action, reducing decision fatigue for patients and guiding them gently toward appointment booking through Clark Health’s third-party scheduling system.