Bonfire Studio Portfolio
Website Design for a Multi-Location Primary Care Network
Clark Health partnered with our healthcare web design company to modernize their website and support growth across seven clinic locations.
What began as a single rural practice had expanded into a trusted primary care network - but their DIY website wasn’t keeping pace with their operational maturity, or patient-first mission.
The challenge wasn’t just visual - it was structural. Information was hard to navigate, and the site lacked the clarity and scalability a multi-location healthcare organization needs.
How We Helped
The Bonfire Studio team rebuilt the Clark Health website on a scalable, structured foundation. Prioritizing patient clarity, search visibility, and long-term maintainability.
1. Strategic sitemap
We started with a clear sitemap and hierarchical structure that makes it easy for patients (and search tools) to find locations, providers, and services.
2. Minimal, modern design shaped by a clear brief
Clark Health knew how they wanted to come across: clean and streamlined, warm but still clinical, and tech-forward, with only essential information on every page.
Our job was to translate that vision into actual design decisions.
We built the site on a white background with a neutral palette, restrained typography, and a clean, edited header and footer.
Every page is trimmed to what patients actually need. Then we layered warmth back in through photography, warm hues, and strategic copyrighting, so minimal never reads as cold or sterile.
3. Provider-focused SEO
Individual provider pages were created for each physician and nurse practitioner.
This not only improves usability but also positions the site to capture search traffic for provider-specific searches — helping patients find the care they are looking for.
4. Dedicated location pages that scale
Each Clark Clinic location now has a dedicated webpage with clear:
- Contact and address information
- Providers at that location
- Services offered
This structure improves both patient usability and local search visibility - supporting each clinic as its own destination.
A Note on Provider Photography
A provider page introduces a patient to the person who will be caring for them, and the photo carries a lot of that introduction.
Our standing recommendation for multi-location practices is a single professional photo session, so every provider is photographed with the same lighting, background, and quality.
5. Clear, predictable calls to action
We established a consistent pattern of well-placed calls to action, reducing decision fatigue for patients and guiding them gently toward appointment booking through Clark Health’s third-party scheduling system.
The new Clark Health website:
- Reflects their growth and professionalism
- Makes it easy for patients to find care close to home
- Provides a scalable, maintainable structure for the future
- Matches the quality of care they deliver every day
Most importantly, their website reflects who they are ... a trusted primary care provider network serving Central Florida.
