Bonfire Creative Portfolio
Primary Care Clinic Website Design
Clark Health | The Clark Clinic
Clark Health partnered with Bonfire Creative to modernize their website and better reflect who they are today - a growing network of trusted primary care clinics serving communities across Central Florida.
What began as a single rural clinic has expanded into seven locations, but their DIY GoDaddy website hadn’t kept pace.
The design, navigation, and structure no longer matched their growth or patient-first mission.
How we helped.
We rebuilt the Clark Health website from the ground up on Duda, creating a clear, modern foundation designed around patient needs.
The foundation. The first step was creating a new sitemap and page hierarchy that makes it easy for patients to find providers, services, and locations.
Modernized branding. While Clark Health had an updated logo, we expanded their visual system with a refined color palette and clean, contemporary design that feels professional, warm, and trustworthy.
Provider-focused SEO. Individual provider pages were created for each physician and nurse practitioner, helping the site appear in search results when patients look for specific providers by name.
Location-specific pages. Each clinic now has its own dedicated page detailing:
- Information about the clinic
- Address and contact information
- Providers at that location
- Available services
This improves both usability for patients and visibility in local search.
Clear calls to action.
Predictable, well-placed CTAs guide patients to book appointments with a single click, seamlessly connecting to Clark Health’s third-party scheduling system.
This primary care clinic network now has a modern website that reflects their mission: expert primary care, close to home.
The new site supports their continued growth and improves patient access to care.
They are now positioned as a trusted healthcare provider across Central Florida with a digital presence that matches the quality of care they deliver every day.
