Bonfire Studio Portfolio

Technology Company

Website Development

Big Fish is a workflow automation and custom software development studio building solutions for operations-heavy industries, including healthcare, field service, utilities, and construction.

When they completed a full rebrand, their existing website no longer reflected who they were.

They had mockups ready to go. What they needed was someone to build them.

The Challenge

The web designs were complete.

The task was precision execution - developing a custom WordPress theme that matched the approved designs exactly, down to the detail.

In addition to pixel-accurate development, the project required migrating over 100 existing blog posts from their previous site and building a content architecture that would scale with the business.

How We Helped

Our team developed a custom WordPress website tailored to Big Fish’s needs.

1. Exact-match theme development

We developed a fully custom WordPress theme built to match the provided designs precisely.

We handled the responsive design, development, and testing ourselves — ensuring the site worked cleanly across all screen sizes.

For teams that already have approved designs in hand, we can translate the finished visual into a fast, functional, maintainable website.

2. Blog and content archive migration

Over 100 blog posts were migrated cleanly from their previous website, preserving their content investment and keeping their archive intact.

3. Scalable case study and testimonial templates

Using Advanced Custom Fields Pro, we built structured templates for case studies and testimonials — making it easy for the Big Fish team to add new entries on their own, without touching the underlying code.

4. Lead generation and social proof features

The site included multiple lead generation forms and scrolling testimonials — built to convert visitors and build credibility with prospective clients.

The result was a comprehensive website that matched Big Fish's new brand identity and gave their team the tools to maintain and grow it themselves.